How It Works
From internal expertise to qualified pipeline
A clear, repeatable process that turns the voices already inside your company into your best-performing acquisition channel.
- 01
We identify your best internal voices
Founders, execs, and subject matter experts, the people your buyers actually want to hear from. We find the voices with the most credibility and pull.
- 02
We interview them monthly and ghostwrite
A monthly interview is all we need. From it we ghostwrite high-performing LinkedIn posts in their authentic voice, no extra lift on your team.
- 03
Posts go organic first, then we promote
Every post goes organic first. We wait for above-average engagement, then promote the proven winners via Thought Leader Ads in Campaign Manager.
- 04
We track ECTR weekly and rotate creative
We track effective click-through rate (ECTR) every week, pause declining ads, and rotate fresh creative continuously so performance never plateaus.
- 05
You get predictable, qualified pipeline
The result: a predictable pipeline of qualified B2B buyers at a fraction of standard LinkedIn ad costs.
How the engine works
Demand gen and demand capture as one system, from Thought Leader Ads to warm retargeting.
Real posts from real people, run as Thought Leader Ads.
We build the demand.
One or two people on your team become the voice buyers trust. Real posts, run as Thought Leader Ads.
We prove it before we spend.
Once a TLA earns real engagement, it runs through Campaign Manager. Not the boost button.
We capture everyone who paid attention.
Every like, comment, and click builds a list worth more than the post itself.
We keep the pipeline warm.
Buyers convert on the fifth or sixth touch, not the first. We stay in front of the list.
We track what actually moves the needle.
Effective click through rate, not vanity numbers. Anything fading gets replaced.
FAQ
Straight answers about how the system works and what you need to get started.
As soon as you're ready. We just need your target account list and one or two people willing to be the voice. The first post can be live within days.
Vanachor is a LinkedIn Ads agency built specifically for B2B SaaS. We run Thought Leader Ads that build demand, then retargeting that captures the people already paying attention. One connected system.
B2B SaaS and B2B tech, from early-stage through enterprise-selling. The approach adjusts to your stage and budget.
Depends on your account list. A smaller, focused list needs less spend to hit real frequency. We size the budget to match your list, not the other way around.
Thought Leader Ads build awareness with the right people. Everyone who engages becomes a retargeting audience. We stay in front of that audience until they're ready to talk. Demand generation and demand capture, working together.
Honestly, this varies. Early wins usually show up as engagement and recognition first. Real pipeline takes longer to build, since buyers convert on the fifth or sixth touch, not the first. We're upfront about that timeline rather than promising something faster than what's real.
You can. Some companies do. Most don't have the time to learn what actually works on LinkedIn specifically — targeting, frequency, what makes a post perform as an ad versus a normal post. We do this daily. That's the trade-off.
Organic posts earn engagement in 48-72 hours. The real pipeline impact takes longer, since it depends on your list getting warmed properly, not just one post going out.
A target account list and one or two people willing to post. That's genuinely it.
Most agencies run one piece, ads or content, not both. We build demand and capture it as one connected system, not two separate things bolted together.
See it run on your accounts
Book a call and we'll map this process to your team's voices and your pipeline goals.